The world of birthstones is steeped in tradition, symbolism, and geological wonder. While many associate specific gems with each month based on modern standards, historical interpretations and commercial ventures have often shaped the popular understanding of these associations. This article explores the history and characteristics of zircon and turquoise as presented through the lens of vintage Avon jewelry, specifically focusing on pieces from the 1970s and 1980s, and the broader context of birthstone lore. The available sources primarily detail Avon’s role in popularizing birthstone jewelry and provide limited gemological information, but offer a fascinating glimpse into the brand’s history and the consumer trends of the era.
A History Rooted in Accessibility
Avon, founded in 1886, initially focused on fragrances before expanding into cosmetics. A pivotal moment arrived in 1963 when a piece of jewelry was offered as a free gift with purchase. This foray into jewelry proved successful, leading to the launch of Avon Jewelry in 1970 with the “Precious Pretenders” collection. Large advertising campaigns propelled these ornaments to popularity, establishing Avon as a significant player in the costume jewelry market. The brand collaborated with renowned designers like Ungaro, Swarovski, Centennial, Trifari, and WN, and even featured lines designed in partnership with Elizabeth Taylor in the 1990s. Avon’s success lay in providing affordable and accessible jewelry to a wide consumer base, particularly women. The company’s jewelry, especially pieces from the 1970s, has become highly collectible, appealing to enthusiasts of antique and vintage costume jewelry.
Avon’s Birthstone Offerings: Zircon and Turquoise
The provided sources highlight Avon’s production of birthstone jewelry, specifically mentioning pieces representing December and September. A 1976 Avon Birthstone Teardrop Pendant & Earring Set featured a blue zircon Austrian glass stone, representing December. Similarly, a 1983 Personalized Calendar Pendant utilized a blue Rhine stone, identified as the birthstone for September. These pieces demonstrate Avon’s commitment to incorporating birthstone symbolism into their product line.
While the sources do not delve into the historical origins of birthstone associations, they do indicate that turquoise is the birthstone for December, and sapphire is the birthstone for September. This differs from the modern standard, which lists turquoise as the birthstone for December, and sapphire as the birthstone for September. The sources do not explain this discrepancy, but it highlights the evolving nature of birthstone traditions.
Gemological Properties: A Limited View
The available sources offer limited gemological information. The 1976 Avon set features a “sparkling blue zircon Austrian glass stone,” indicating that the zircon used was not a natural gem but a glass imitation. This was a common practice in costume jewelry, allowing for affordability and wider accessibility. The 1983 pendant utilizes a “Blue Rhine” stone, which is also likely a glass imitation.
Regarding turquoise, the sources describe it as an opaque stone ranging in color from brilliant blue to green, often with veined patterns of black, silver, tan, or gold. Geologically, turquoise is defined as copper aluminum phosphate, formed when chemicals seep through rock in semi-humid and dry environments. The blue hue is attributed to copper, while the green color results from iron content. However, this information is presented as a general geological description rather than a specific analysis of the turquoise used in Avon jewelry.
Symbolism and Cultural Significance
The sources touch upon the symbolism of sapphire, noting it is treasured for its brilliance and represents wisdom, loyalty, and strength. This symbolism has been cherished across centuries and cultures. However, there is no information provided regarding the symbolism associated with zircon or turquoise within the context of Avon’s jewelry or historical traditions. The sources do mention that birthstones generally have separate meanings and represent distinct attributes thought to belong to the wearer, but do not elaborate on specific meanings for these particular gems.
Craftsmanship and Production
Avon jewelry was primarily machine-made, reflecting the company’s focus on mass production and affordability. The 1983 pendant, for example, is explicitly described as machine-made. The materials used were often alloys and glass imitations, further contributing to the lower cost. Avon sourced materials and manufactured its jewelry in the United States. The brand’s success was built on providing stylish and accessible jewelry to a broad audience, and the machine-made production process allowed them to meet this demand.
Care and Maintenance
Given the use of alloys and glass imitations in Avon jewelry, the sources implicitly suggest a need for careful handling. The description of vintage pieces notes that metal is almost impossible to keep from fading, discoloring, or developing rust spots. Therefore, owners of vintage Avon jewelry should be aware of potential imperfections and handle the pieces with care. Specific cleaning instructions are not provided, but gentle cleaning with a soft cloth is generally recommended for costume jewelry.
The Collector’s Appeal
Avon jewelry, particularly pieces from the 1970s, has gained popularity among collectors of antique costume jewelry. The brand’s history, collaborations with renowned designers, and affordable price point contribute to its appeal. The vintage pieces often evoke a sense of nostalgia and represent a specific era of fashion and design. The provided sources include testimonials from satisfied customers who praise Q Evon’s designs and the quality of her jewelry, highlighting the enduring appeal of well-crafted and thoughtfully designed pieces.
Q Evon: A Contemporary Artisan
While primarily focused on Avon’s vintage offerings, the sources also introduce the work of contemporary jewelry designer Q Evon. Q Evon creates artisan-crafted jewelry inspired by world travel and a lifelong passion for design. Her pieces are known for their originality, elegance, and high-quality materials. Q Evon’s journey from selling her first piece at age six to establishing a successful business demonstrates the enduring power of creativity and craftsmanship. Her work represents a modern approach to jewelry design, contrasting with the mass-produced nature of Avon’s vintage pieces.
Conclusion
The available sources provide a limited but intriguing glimpse into the world of Avon birthstone jewelry. While the gemological information is sparse, the sources highlight the brand’s role in popularizing birthstone symbolism and making jewelry accessible to a wide audience. The vintage pieces, featuring zircon and turquoise imitations, represent a nostalgic connection to the 1970s and 1980s. The inclusion of Q Evon’s work offers a contrasting perspective, showcasing the artistry and craftsmanship of contemporary jewelry design. The sources underscore the enduring appeal of jewelry as a form of self-expression, a symbol of personal meaning, and a collectible piece of history.