The world of birthstones is rich with history, lore, and geological fascination. While many associate specific gemstones with particular months based on modern standards, the tradition has evolved over time, often influenced by availability, cultural preferences, and commercial interests. This article explores the history and characteristics of turquoise and zircon as represented in vintage Avon birthstone jewelry, specifically focusing on pieces produced from the 1970s through the 1980s, drawing exclusively from available documentation. The focus will be on the materials, origins, and cultural context surrounding these gemstones as presented through the lens of Avon’s jewelry collections.
A Legacy of Affordable Gems
Avon, initially a fragrance company founded in 1886, expanded into jewelry in 1970, responding to customer demand following a period of offering jewelry as complimentary gifts with purchases. This expansion, dubbed “The Precious Pretenders,” brought affordable costume jewelry to a wide audience. The company quickly gained prominence, collaborating with well-known brands like Ungaro and Swarovski, and even featuring lines designed with Elizabeth Taylor in the 1990s. Avon’s jewelry, particularly pieces from the 1970s, remains popular among collectors of antique costume jewelry. The company’s success stemmed from offering fashionable pieces at accessible prices, making gemstone-inspired jewelry available to a broader consumer base.
Turquoise: A December Birthstone with Ancient Roots
Turquoise, designated as the December birthstone, boasts a history stretching back millennia. It is an opaque gemstone exhibiting hues ranging from brilliant blue to green, often characterized by veining resulting from the host rock from which it originates. These veins can appear in shades of black, silver, tan, or gold. Geologically, turquoise is a copper aluminum phosphate, formed when chemicals seep through rock in semi-humid and dry environments, near water tables. The distinctive blue color is attributed to the presence of copper, while iron imparts the green shades.
The value of turquoise is linked to its opacity and the intensity of its color. Opaque stones with a pronounced hue and high transparency are considered most desirable. However, completely opaque stones without matrix patterns are rare and, consequently, command a higher market value. Authenticity is paramount when purchasing turquoise, and certification is recommended to verify its quality, source, and other attributes. Purchasing from trustworthy jewelry stores capable of answering questions about the stone’s origin and quality is also advised.
Zircon: A December Alternative
While turquoise is prominently featured as the December birthstone, zircon also appears in connection with the month, as evidenced by Avon’s 1976 Birthstone Teardrop Pendant and Earring Set. This set features a sparkling blue zircon Austrian glass stone. It’s important to note that this is an Austrian glass stone, representing the color and aesthetic of zircon rather than the gemstone itself. Zircon, in its natural form, is a silicate mineral that can occur in a variety of colors, including blue, but is also commonly found colorless, brown, and red.
Avon’s Offerings: Materials and Design
Avon’s birthstone jewelry, particularly from the 1970s and 1980s, primarily utilized alloy metals and glass stones to mimic the appearance of more expensive gemstones. The 1976 Birthstone Teardrop Pendant and Earring Set, for example, features a gold-tone teardrop pendant with a blue zircon-colored Austrian glass stone, suspended from a 20-inch adjustable gold-tone chain. Matching clip-on earrings, also gold-tone and marked with the ©Avon logo, complete the set. The pendant measures approximately 5/8” in length, and the earrings are ¾” long. A 1983 Personalized Calendar Pendant features a blue Rhine stone, identified as the birthstone for September, though it is presented within the context of Avon’s birthstone collection. This pendant, with a chain length of approximately 45cm and a pendant size of 3.4x2.1cm, is also crafted from alloy.
These pieces were machine-made and produced in the United States. The materials used reflect Avon’s commitment to affordability, offering consumers the opportunity to own jewelry inspired by precious gemstones without the associated high cost. It is noted that jewelry from this era often exhibits some degree of fading, discoloration, or rust spots due to the nature of the metals used.
Care and Considerations for Vintage Avon Jewelry
Given the materials used in Avon’s vintage jewelry, certain care considerations are necessary. The metal components, being alloys, are prone to tarnishing over time. Gentle cleaning with a soft cloth can help maintain their appearance. The glass stones, while durable, should be handled with care to avoid scratches or chips. It’s important to acknowledge that these pieces are considered antique or vintage and may exhibit minor flaws or oxidation due to their age. These imperfections are considered part of their character and should be accepted as inherent to their history.
The Significance of Birthstones
The concept of birthstones dates back centuries, with each gem believed to possess unique attributes and symbolism linked to the month of a person’s birth. While the modern list of birthstones is relatively standardized, historical variations existed, and different cultures often associated different gems with specific months. The practice of wearing birthstones was thought to bring good luck, health, and protection to the wearer. The association of turquoise with December, and zircon as an alternative, reflects this long-standing tradition.
Purchasing Vintage Avon Birthstone Jewelry
When acquiring vintage Avon birthstone jewelry, several factors should be considered. The condition of the piece is paramount, with attention paid to any signs of wear, damage, or tarnishing. The presence of the original box, as seen with the 1976 Birthstone Teardrop Set, can add to its value and collectibility. It’s also important to be aware that these pieces are costume jewelry and should be valued accordingly. While they may not possess the intrinsic value of genuine gemstones, their historical significance and aesthetic appeal make them desirable collectibles.
Conclusion
Avon’s vintage birthstone jewelry, featuring representations of turquoise and zircon, offers a fascinating glimpse into the history of affordable gemstone-inspired fashion. These pieces, produced from the 1970s through the 1980s, reflect the company’s commitment to providing accessible style to a wide audience. While utilizing alloy metals and glass stones, Avon successfully captured the beauty and symbolism of these birthstones, creating collectible items that continue to delight jewelry enthusiasts today. The legacy of Avon’s “Precious Pretenders” demonstrates the enduring appeal of birthstones and the power of affordable fashion to connect with consumers on a personal level.