The world of vintage costume jewelry holds a unique appeal, blending affordability with historical charm. Among the many brands that have contributed to this vibrant market, Avon stands out for its extensive collections and enduring popularity. While not traditionally recognized as a primary birthstone source, turquoise has been a significant component of Avon’s jewelry lines, particularly during the 1970s, offering accessible style and a connection to the December birthstone. This article explores the history of Avon jewelry, its embrace of turquoise, and considerations for collectors interested in these vintage pieces.
The History of Avon Jewelry
Avon’s journey into jewelry began in 1963, initially as a complimentary gift with cosmetic purchases. However, the demand from customers quickly led to the launch of a dedicated jewelry collection in 1970, aptly named “The Precious Pretenders.” This marked a significant expansion for the company, which had its origins in 1886 as a fragrance business. The introduction of jewelry allowed Avon to tap into a broader market and offer women an additional avenue for self-expression and affordable luxury.
The 1970s proved to be a particularly fruitful period for Avon jewelry, with collaborations with renowned designers such as Ungaro and Swarovski, Centennial, Trifari, and WN. These partnerships elevated the brand’s profile and introduced more sophisticated designs to its offerings. In the 1990s, a collaboration with Elizabeth Taylor further cemented Avon’s position in the costume jewelry landscape, with several lines bearing the Hollywood star’s name. Even today, Avon jewelry continues to be appreciated for its quality and accessible price point.
Turquoise in Avon’s Collections
While Avon produced jewelry featuring a variety of materials, turquoise held a prominent place, particularly within its 1970s collections. The appeal of turquoise likely stemmed from its vibrant color and association with the December birthstone. The sources indicate a focus on opaque turquoise stones with a pronounced hue and high level of transparency being the most valued. However, opaque stones without matrices are noted as rare and therefore possessing a higher market value.
The availability of turquoise through Avon provided a way for a wider audience to enjoy the gemstone’s aesthetic qualities without the expense associated with fine jewelry. The pieces were often machine-made, contributing to their affordability, and sourced primarily from the United States, Britain, and France.
Characteristics of Vintage Avon Turquoise Jewelry
Vintage Avon turquoise jewelry, particularly pieces from the 1970s, often features distinctive characteristics. The jewelry is typically constructed from alloy, described as “thick metal,” and may exhibit normal wear consistent with its age. Collectors should expect to find pieces with minor imperfections, such as fading or discoloration, which are considered normal for vintage items.
A specific necklace described in the provided materials dates to circa 1977, featuring a chain length adjustable between 37cm and 43cm, with a pendant measuring approximately 3.2 x 4.9cm. This example highlights the typical scale and construction of Avon’s turquoise pieces. It is important to note that the jewelry is often sold as-is, with no alterations made to the original style, such as converting clip-on earrings to pin-type.
Assessing Authenticity and Quality
Given the age of these pieces, assessing authenticity and quality is crucial for collectors. The sources emphasize the importance of purchasing from trustworthy jewelry stores that can provide information about the stone’s quality and origin. Certification is recommended to verify the authenticity of turquoise stones, establishing their grade and source. Without certification, it can be difficult to determine if a stone is genuine.
When evaluating vintage Avon turquoise jewelry, it’s important to consider the following:
- Material: Confirm the piece is constructed from alloy as described in the product details.
- Condition: Assess the overall condition, acknowledging that some wear and minor imperfections are expected.
- Markings: Look for the “AVON” tag, which indicates the piece is an authentic Avon product.
- Provenance: If possible, inquire about the piece’s history and origin.
It is also important to manage expectations when purchasing vintage jewelry. The sources caution against comparing vintage pieces to new products and advise potential buyers to consider the possibility of minor defects due to the age of the materials.
Considerations for Collectors
Collectors new to vintage jewelry should approach their purchases with careful consideration. The sources advise those unfamiliar with “Vintage Jewelry” to think twice before buying, acknowledging that expectations may differ from modern jewelry standards. It is crucial to understand that antique jewelry will inevitably show signs of wear and may exhibit fading, discoloration, or rust spots.
Furthermore, the sources outline a clear return policy: refunds are available for damaged items that cannot be worn, but returns for reasons related to personal preference (size, color, imagination) or damage not caused by shipping are not eligible for a refund. This underscores the importance of carefully reviewing product descriptions and photos before making a purchase.
The Enduring Appeal of Avon Turquoise
Avon’s embrace of turquoise in its jewelry collections reflects a broader trend of making gemstones accessible to a wider audience. While not positioned as high-end jewelry, Avon’s turquoise pieces offered a stylish and affordable way for women to incorporate the beauty of the December birthstone into their wardrobes. The brand’s collaborations with renowned designers and its enduring popularity have cemented its place in the history of costume jewelry.
Today, vintage Avon turquoise jewelry continues to be sought after by collectors and enthusiasts who appreciate its historical significance, affordability, and unique aesthetic. These pieces represent a tangible connection to a bygone era of fashion and offer a glimpse into the evolving role of jewelry in women’s lives.
Conclusion
Avon’s history with turquoise jewelry, particularly during the 1970s, provides a fascinating case study in the accessibility of gemstone fashion. While not a traditional source for fine turquoise, Avon successfully integrated the gemstone into its costume jewelry lines, offering affordable style and a connection to the December birthstone. For collectors, these vintage pieces represent a unique blend of historical charm, affordability, and enduring appeal. Careful evaluation of authenticity, condition, and provenance is essential when acquiring these treasures, ensuring a rewarding experience in the world of vintage jewelry.