The latter half of the 20th century saw a surge in accessible, fashionable jewelry, and Avon played a significant role in this trend. While not focused on precious gemstones in the traditional sense, Avon’s birthstone jewelry collections, particularly those from the 1970s, offered affordable and stylish representations of each month’s designated stone. This article will explore the December birthstone offering from Avon – a zircon-colored Austrian glass stone – examining its design, materials, and place within the company’s history, as well as the broader context of costume jewelry and birthstone symbolism.
A 1976 Offering: Design and Materials
In 1976, Avon introduced a Birthstone Teardrop Pendant and Earring set specifically for December. The set featured a gold-tone teardrop pendant suspending a sparkling blue zircon-colored Austrian glass stone, accompanied by matching clip-on earrings. The pendant measured approximately 5/8” in length and hung from a 20” adjustable gold-tone chain. The earrings, also featuring the zircon-colored glass, were ¾” long and marked with the ©Avon insignia on each clip. The set was sold in its original box, indicating Avon’s attention to presentation even within its affordable product line.
The materials used – gold-tone metal and Austrian glass – are characteristic of Avon’s costume jewelry. The use of glass rather than natural zircon was a key factor in keeping the price point accessible to a wide consumer base. The alloy metal, electroplated to achieve a gold-tone finish, was a common practice in costume jewelry production, though it’s noted that these alloys are not pure gold and may cause allergic reactions in sensitive individuals. The pendant and earrings were in excellent condition when originally sold, suggesting a quality of manufacture consistent with the brand’s reputation at the time.
Avon and the Rise of Costume Jewelry
Avon, originally the California Perfume Company, transitioned from door-to-door perfume sales to include a wider range of beauty and fashion accessories. The introduction of jewelry, including the birthstone sets, broadened the company’s appeal and provided additional revenue streams. Avon’s business model, relying on a network of independent representatives, allowed it to reach a vast customer base and establish a strong brand presence.
The 1970s were a particularly vibrant period for costume jewelry. As societal norms shifted and fashion became more expressive, demand for affordable and fashionable accessories increased. Avon, along with other brands, capitalized on this trend by offering a diverse range of designs, catering to various tastes and budgets. The birthstone sets, in particular, tapped into the enduring appeal of personalized jewelry and the symbolic significance of birthstones.
Zircon: A December Representative
The December birthstone is traditionally zircon, a gemstone known for its brilliance and range of colors. However, the Avon set utilized an Austrian glass stone colored to resemble zircon. While not a natural gemstone, the use of zircon’s color maintained the symbolic connection to the December birthstone.
The sources do not provide details on the historical or metaphysical properties of zircon itself, focusing instead on the specific Avon product. It is important to note that zircon has been historically confused with cubic zirconia, a synthetic diamond simulant, but the two are distinct materials. Natural zircon possesses a unique dispersion, giving it a fiery brilliance, and occurs in various colors, including blue, red, and brown.
Beyond December: Avon’s Broader Jewelry Line
While the provided sources focus on the December birthstone set, they hint at a broader range of jewelry offerings from Avon. The mention of a 1977 “Delicate Knots” necklace suggests a diverse collection of designs beyond the birthstone series. The company’s jewelry was marketed as an accessible way to enhance personal style and express individuality.
Q Evon: A Contrast in Craftsmanship
The sources also include information about Q Evon, a fine jewelry designer whose work stands in contrast to Avon’s mass-produced costume jewelry. Q Evon’s pieces are described as artisan-crafted, travel-inspired, and made with meticulous attention to detail. Customer testimonials highlight the uniqueness, elegance, and high quality of her designs. Q Evon’s journey from selling her first piece at age six to establishing a successful fine jewelry business underscores the dedication and artistry involved in creating bespoke, high-end jewelry. While Avon focused on affordability and accessibility, Q Evon catered to a clientele seeking unique, handcrafted pieces.
Material Considerations and Care
The Avon birthstone set is constructed from an alloy and rhinestone, and the sources explicitly state that the alloy is electroplated and not pure silver or gold. This is an important consideration for individuals with metal allergies. The sources recommend caution for those prone to allergic reactions.
Given the materials, care for the set should be gentle. Avoid harsh chemicals, abrasive cleaners, and prolonged exposure to moisture. A soft cloth can be used to clean the metal and glass, preserving its appearance. The sources do not provide specific cleaning instructions, but general guidelines for costume jewelry apply.
A Collector’s Item: Nostalgia and Value
The 1976 Avon Birthstone Teardrop Pendant & Earring Set, as described in the sources, is presented as a vintage item. The fact that it comes in its original box adds to its collectibility. While the listed price is $20.00 USD, the current market value for vintage Avon jewelry can vary depending on condition, rarity, and demand. The set’s appeal lies in its nostalgic value, representing a specific era of fashion and the accessibility of style offered by Avon.
Mina D: A Focus on Diamond and Peridot Jewelry
The sources also briefly mention Mina D, a designer specializing in diamond engagement rings and other fine jewelry. A particular emphasis is placed on August’s birthstone, Peridot, and its pairing with diamonds. Mina D’s approach is characterized by a collaborative design process, where the client’s vision is brought to life through skilled craftsmanship. The testimonial provided highlights the client’s satisfaction with the quality and artistry of Mina D’s work. This further contrasts with Avon’s mass-produced approach.
Purchasing Considerations for Vintage Jewelry
The sources offer practical advice for purchasing vintage jewelry, particularly online. They emphasize the importance of carefully reviewing detailed photos and product information before making a purchase. The limitations of online shopping – the inability to physically examine the item – are acknowledged, and buyers are cautioned to consider potential imperfections and the size of the piece. For those considering a vintage piece as a gift, it’s recommended to ensure the recipient is comfortable with the idea of owning an older item.
Conclusion
The 1976 Avon Birthstone Teardrop Pendant & Earring Set, featuring a zircon-colored Austrian glass stone, represents a significant moment in the history of accessible fashion jewelry. While not crafted from precious gemstones, the set offered a stylish and affordable way for consumers to embrace the symbolism of birthstones. Avon’s success in the costume jewelry market stemmed from its innovative business model, diverse product range, and ability to cater to evolving fashion trends. The contrast with artisan jewelers like Q Evon and Mina D highlights the spectrum of jewelry craftsmanship, from mass production to bespoke design. The set’s current value lies in its nostalgic appeal and its representation of a bygone era of fashion and affordability.