The world of gemstones is often associated with significant milestones and deeply rooted symbolism. While specific birthstones are traditionally linked to each month, the broader appeal of gemstones extends to everyday adornment and celebratory gifting. Recent trends, as evidenced by the growing popularity of jewellery advent calendars, demonstrate a desire for accessible luxury and a daily dose of sparkle. This article explores the offerings within these calendars, focusing on the inclusion of gemstones like sapphire and the broader context of contemporary jewellery trends.
The Rise of the Jewellery Advent Calendar
The advent calendar, traditionally associated with the countdown to Christmas, has undergone a significant transformation in recent years. No longer limited to chocolates or small toys, advent calendars now encompass a wide range of luxury items, including beauty products, skincare, and, increasingly, jewellery. Several brands have entered this market, offering curated collections of jewellery pieces designed to be revealed one per day leading up to the holiday season.
These calendars cater to diverse tastes and budgets. Options range from affordable selections, such as those offered by Joma Jewellery (£179.99 with a value of £300) and Bohomoon (£149.99 with a value of £350), to more premium offerings like the Astley Clarke calendar (£365 with a value of nearly £1000). The appeal lies in the element of surprise, the opportunity to discover new styles, and the overall value proposition.
The packaging itself is also a key consideration. Estella Bartlett’s calendar is noted for its gorgeously packaged design and reusable white box, while Bohomoon’s calendar comes in a reusable pink jewellery box complete with a vanity mirror. Astley Clarke’s debut calendar features a tastefully designed midnight blue box with gold sunstream detailing. The reusability of the box adds to the overall appeal, extending the enjoyment beyond the initial countdown period.
Gemstone Inclusion: Sapphire and Beyond
Within these advent calendars, gemstones are frequently incorporated, adding a touch of elegance and sophistication to the collections. Sapphire, in particular, is highlighted as an embellishment in several offerings. Astley Clarke’s calendar includes a locket bracelet with sapphire embellishment, while Estella Bartlett’s features pieces that nod to the festive period, including stud earrings.
The use of sapphire, even in small accents, speaks to the gemstone’s enduring appeal. While the sources do not delve into the historical or metaphysical properties of sapphire, its presence in these contemporary collections underscores its status as a desirable and versatile gem. Other gemstones mentioned include white sapphire, used in stud earrings within the Astley Clarke calendar, and a birthstone necklace offered by Bohomoon.
The inclusion of gemstones isn’t limited to traditional cuts or settings. The calendars often feature a mix of timeless and trendy pieces, allowing wearers to experiment with different styles. Chunky shell earrings, bow charm bracelets, and chain link necklaces are examples of contemporary designs that complement the more classic gemstone pieces.
Material and Style Trends
The jewellery featured in these advent calendars reflects current fashion trends. Sterling silver and gold finishes are prevalent, with many brands offering both options to cater to different preferences. Stainless steel pieces, as seen in Bohomoon’s calendar, are also gaining popularity due to their durability and tarnish-resistant properties.
The styles range from minimalist and delicate to bold and statement-making. Delicate heart charm bracelets and necklaces appeal to those who prefer understated elegance, while chunky twisted rings, sculptural gold hoops, and oversized shell-inspired earrings cater to a more maximalist aesthetic. The ability to mix and match pieces is also emphasized, allowing wearers to create personalized looks.
The trend towards mixed metals is also evident, with Astley Clarke’s calendar specifically leaning into this style. Combining silver and gold pieces allows for greater versatility and adds visual interest to any outfit. The inclusion of pieces like beaded bracelets and rope bracelets further enhances the mix-and-match potential.
Target Audience and Gift-Giving
The advent calendars are designed to appeal to a broad audience, ranging from teenagers to adults. Joma’s calendar is specifically marketed as a good option for both mothers and daughters, while Bohomoon’s calendar caters to those who love trend-led jewellery. Astley Clarke’s calendar, with its fine jewellery pieces, is positioned as a more luxurious gift option.
The personalized aspect of the Scream Pretty calendar further enhances its appeal as a gift. The ability to create a bespoke calendar tailored to the recipient’s preferences makes it a thoughtful and unique present. The overall convenience and excitement of an advent calendar also contribute to its popularity as a gift-giving option.
Value and Affordability
A key selling point of these jewellery advent calendars is their value for money. The contents of each calendar are typically worth more than the purchase price, offering a significant saving for consumers. Estella Bartlett’s calendar, for example, boasts a value of nearly £400 for a price of £195, while Joma’s calendar offers a value of £300 for £179.99.
The range of price points ensures that there is an option to suit every budget. Bohomoon’s calendar, at £149.99, provides an affordable entry point into the world of jewellery advent calendars, while Astley Clarke’s calendar, at £365, offers a more premium experience.
Summary of Offerings
| Brand | Price (£) | Value (£) | Key Highlights |
|---|---|---|---|
| Estella Bartlett | 195.00 | 376 | Chunky shell earrings, bow charm bracelet |
| Astley Clarke | 365.00 | 906 | Locket bracelet with sapphire embellishment |
| Joma Jewellery | 179.99 | 300 | Heart charm necklace, chunky twisted ring |
| Bohomoon | 149.99 | 350 | Gold bangle, everyday rings, hoop earrings |
| Scream Pretty | 225.00 | 415 | Personalized selection of ear stacks |
Conclusion
Jewellery advent calendars represent a contemporary trend that combines the excitement of the holiday season with the enduring appeal of gemstones and stylish accessories. The inclusion of gemstones like sapphire, alongside a diverse range of designs and materials, caters to a broad audience and offers excellent value for money. These calendars are not merely a countdown to Christmas; they are a curated collection of wearable treasures that can be enjoyed long after the festive period is over. The emphasis on reusability, personalization, and mix-and-match styles further enhances their appeal, solidifying their position as a popular gifting option and a delightful treat for jewellery enthusiasts.