The available sources detail a collection of vintage Avon birthstone jewelry, specifically focusing on pendants and earring sets produced in the 1970s. These pieces, marketed alongside the traditional birthstone calendar, utilized simulated gemstones – Austrian glass stones – set in gold-tone metal. While not featuring natural gemstones, these items represent a significant period in accessible jewelry fashion and offer insight into the popularization of birthstone symbolism during the mid-20th century. This article will explore the history and characteristics of these Avon birthstone pieces, their materials, care instructions, and their place within the broader context of vintage jewelry.
History and Lore
Avon, a company renowned for its direct-selling model, introduced its Birthstone Teardrop Pendant and Earring set in 1976. This initiative capitalized on the established tradition of associating specific gemstones with each month of the year, a practice with roots stretching back to the biblical breastplate of Aaron. However, rather than utilizing natural gemstones, Avon opted for Austrian glass stones, making the jewelry affordable and accessible to a wider consumer base. The use of simulated stones allowed Avon to offer a complete birthstone collection without the significant cost associated with genuine gems.
The marketing strategy centered around gifting and personal adornment, aligning with the growing consumer culture of the 1970s. The December set, featuring a blue zircon-colored Austrian glass stone, is specifically highlighted in the provided sources. The company also produced a January set featuring a simulated garnet, presented as a cross pendant. The cross design is noted as being a rare theme within the Stone series, suggesting a deliberate attempt to diversify the collection and appeal to different consumer preferences. The pieces were sold in original boxes, enhancing their appeal as collectible items.
Geological Formation and Sources
The sources do not provide information regarding the geological formation of natural gemstones. They focus exclusively on the manufactured nature of the stones used in Avon jewelry – Austrian glass. This material is not sourced from geological formations but is created through industrial processes involving silica and other compounds. Austria has a long history of glassmaking, and the use of “Austrian glass” signifies a particular quality and craftsmanship in simulated gemstones. The metal components of the jewelry are described as gold-tone, indicating a base metal coated with a layer of gold. The sources do not specify the origin of the metal itself.
Gemological Properties
The “gemstones” featured in the Avon birthstone jewelry are not natural gemstones but rather Austrian glass imitations. Therefore, they do not possess the same gemological properties as their natural counterparts. The December set features a blue zircon-colored glass stone, while the January set utilizes a simulated garnet.
Here's a comparison of the properties of natural zircon and garnet with the simulated stones used by Avon:
| Property | Natural Zircon | Natural Garnet | Avon Simulated Stone |
|---|---|---|---|
| Chemical Formula | ZrSiO₄ | X₃Y₂(SiO₄)₃ | Glass (SiO₂ + additives) |
| Hardness (Mohs) | 6.5 - 7.5 | 6.5 - 7.5 | 5.5 - 6.0 |
| Refractive Index | 1.810 - 2.024 | 1.717 - 1.888 | ~1.52 |
| Specific Gravity | 4.68 - 4.73 | 3.5 - 4.3 | ~2.4 - 2.8 |
| Composition | Zirconium Silicate | Various Silicates | Silica-based glass |
As the table illustrates, the simulated stones have lower hardness and refractive indices compared to the natural gemstones they imitate. This results in less brilliance and durability. The sources do not provide specific details about the composition of the Austrian glass used by Avon, but it is generally understood to be a leaded glass designed to mimic the appearance of gemstones.
Symbolism and Metaphysical Beliefs
The sources do not detail specific metaphysical beliefs associated with the Avon birthstone jewelry. However, the very act of associating each month with a gemstone carries inherent symbolic weight. Traditionally, each birthstone is believed to possess unique properties that influence the wearer’s personality and fortune. Zircon, the stone associated with December, has historically been linked to prosperity, wisdom, and protection. Garnet, representing January, symbolizes passion, energy, and vitality.
By offering a complete set of birthstone jewelry, Avon tapped into this existing system of symbolism, allowing consumers to express their individuality and connect with the perceived benefits of their birthstone. The cross pendant in the January set adds a layer of religious symbolism, appealing to consumers seeking spiritual meaning in their jewelry.
Care and Cleaning
Due to the age of the jewelry and the use of simulated stones and gold-tone metal, specific care instructions are provided in the sources. It is recommended that the jewelry be stored in a zipper bag after use to prevent scratching and tarnishing. The jewelry should not be worn during showering, swimming, or other water activities, as this can damage the metal and the simulated stones. Normal use is expected to ensure a long life for the pieces, but the sources acknowledge that antique jewelry will naturally show signs of age. The sources also caution potential buyers that these are old products and may not be perfect, advising careful review of the photographs before purchase.
Unique Features and Production Details
The Avon birthstone jewelry is described as “handmade” and originating from Australia. This likely refers to the location of the seller or a specific production run, rather than the origin of the materials or the initial manufacturing process. The pieces are identified as “Pinkoi Exclusive, Eco-Friendly,” suggesting a modern resale platform and an emphasis on sustainable consumption. The listing indicates that the January simulated garnet cross necklace is “Down to the last 1,” highlighting its rarity. The pendant measures 3x1.8 cm, and the chain is 40 cm long with a 7 cm extension. The earrings in the December set are ¾” long and marked with the ©Avon logo. The pendant itself is approximately 5/8” long and hangs from a 20” adjustable gold-tone chain.
Conclusion
The Avon birthstone jewelry of the 1970s represents a fascinating intersection of fashion, marketing, and cultural beliefs. While utilizing simulated gemstones rather than natural ones, these pieces provided affordable access to the symbolism and aesthetic appeal of birthstones. The vintage nature of the jewelry adds to its collectible value, offering a glimpse into the jewelry trends and consumer habits of the mid-20th century. The provided sources, though limited in scope, offer valuable insights into the design, materials, and care of these unique pieces, highlighting their significance as a part of jewelry history.