Avon, a name synonymous with direct-selling cosmetics, also boasts a rich, though often overlooked, history in jewelry production. While not traditionally associated with precious gemstones in the manner of high jewelry houses, Avon’s costume jewelry, particularly pieces incorporating birthstones, holds significant appeal for collectors and offers a fascinating glimpse into mid-20th century fashion and design. This article explores the history, materials, identification, and collectible value of Avon jewelry, with a focus on pieces marketed around birthstone themes.
A History of Avon Jewelry
Avon’s foray into jewelry began as a natural extension of its existing product line. Founded in 1886 as the California Perfume Company, the company transitioned to a direct-selling model in 1954, and jewelry was added to the catalog to provide representatives with additional products to offer customers. The jewelry wasn’t intended to compete with fine jewelry; rather, it offered affordable, fashionable accessories to complement Avon’s beauty products.
Throughout the latter half of the 20th century, Avon collaborated with notable designers and brands, including Ungaro, Swarovski, Vera Wang, Louise Roe, and even Elizabeth Taylor in the 1990s, releasing several lines of jewelry. These collaborations elevated the brand’s profile and contributed to the collectibility of certain pieces. Avon jewelry often featured distinctive markings, such as a crown logo, a “C” clasp design, or a heart-shaped charm engraved with “AVON,” aiding in identification. The company also produced themed collections, including seasonal designs for Halloween and Christmas, further expanding its range.
Materials and Manufacturing
Avon jewelry was characterized by its use of diverse materials, reflecting the trends of the time and the company’s commitment to affordability. While some pieces incorporated gold and silver plating or gold-filled metalwork, the majority utilized base metals like brass, copper, and pewter alloys. These base metals were often coated with enamel, providing a colorful and durable finish.
Beyond metals, Avon frequently employed materials like Lucite, a man-made substitute for shellac and glass created in 1910, and Bakelite, an early thermoset plastic capable of being molded into various shapes. Thermoplastics such as nylon, polyester, and polyurethane were also common, offering both affordability and durability. Rhinestones and other glass stones were frequently used to simulate the appearance of more expensive gemstones. The use of these materials allowed Avon to create visually appealing jewelry at accessible price points.
Identifying Avon Jewelry
Authenticating Avon jewelry requires careful examination. A key indicator of authenticity is the presence of the Avon logo somewhere on the piece. The absence of a logo suggests the item is not genuine. Many pieces also feature stamped numbers, indicating the year of manufacture and the location of production, providing valuable information for collectors.
Examining the metal is also crucial. While some Avon jewelry is plated with silver or gold, the underlying metal is typically a base metal. If a piece lacks any markings and appears to be made of a non-precious metal, professional testing may be necessary to confirm its authenticity. The quality of craftsmanship and the materials used can also provide clues, as Avon jewelry generally reflects a mass-production aesthetic, even in its more elaborate designs.
Birthstone Jewelry and Collectible Pieces
While the provided sources do not detail specific birthstone correspondences for each month, they do highlight the popularity of Avon’s jewelry sets. One example is a June birthstone jewelry set, consisting of a necklace with an extender and dangling earrings, sold as a new-with-tags item. The sources also mention a “Burst of Spring” necklace from the 1980s, featuring apple jade-colored glass beads, and a Caprianti Pendant Necklace, incorporating green, blue, purple, and red lucite to create a colorful gemstone effect.
Several specific pieces have garnered significant attention from collectors. The Black Woman Cameo Earrings & Necklace, featuring a carved black stone cameo, is valued at $150. The Aurora Borealis Bow Christmas Tree Pin from 1992, with its six rhinestones, is noted as one of the more affordable collectible items. The Koi Fish Earrings from 1990, with their blue crystal eyes and gold backing, can fetch between $400 and $450. The brooch depicting a “Little chick in the egg” is also highlighted as a charming collectible.
Market Value and Collecting Trends
The value of Avon jewelry varies considerably depending on factors such as age, rarity, condition, and designer collaboration. Pieces from the 1940s and 1950s are generally considered the most valuable. Limited-edition designs and collaborations with renowned designers, like Elizabeth Taylor, command higher prices. Pieces in excellent condition, with minimal wear and original packaging, are also more desirable.
Collectors often focus on specific themes or eras, such as Christmas jewelry, Halloween designs, or pieces from particular decades. The availability of reference books and online resources has facilitated the identification and valuation of Avon jewelry, contributing to its growing popularity among collectors. The affordability of many Avon pieces makes it an accessible entry point for those interested in vintage costume jewelry.
Care and Cleaning
Due to the diverse materials used in Avon jewelry, cleaning requires a gentle approach. Avoid harsh chemicals or abrasive cleaners, which can damage the plating, enamel, or plastic components. A soft cloth dampened with mild soap and water is generally sufficient for cleaning most pieces. For pieces with rhinestones or intricate details, a soft brush can be used to remove dirt and debris. It is important to dry the jewelry thoroughly after cleaning to prevent tarnishing or corrosion.
Conclusion
Avon jewelry represents a significant chapter in the history of costume jewelry. While not focused on precious gemstones, the company’s designs, particularly those marketed around birthstone themes, offer a vibrant reflection of mid-20th century style and affordability. The collectibility of Avon jewelry continues to grow, driven by its nostalgic appeal, diverse designs, and the accessibility of its price point. For collectors and enthusiasts alike, Avon jewelry provides a fascinating glimpse into a bygone era of fashion and design.